Do you know that 38% of people stop engaging with an unattractive website layout? Yes, it is correct. That means you have to design an aesthetically-pleasing website for successful business growth. However, what do you think could be the best possible way to not only attract users but also make them stick to the site for a longer duration?
It is none other than the custom website design and development. Oh, yes! You read it right. The highly customized website design is like a virtual showroom that tells a lot about your offered products (or services) to a gamut of users. Even a study by Kinesis declared that 75% of people judge the website’s credibility based on its design.
So, craft a worth-seeing website design from a professional to earn massive site traffic. If you’re still not satisfied with the answer, continue reading this blog, where I have handpicked the top advantages of website design and development.
But before moving ahead, let’s quickly understand the basics of custom website design and development. Are you ready? Let’s begin.
What Is Custom Website Design and Development?
In a simple language, custom website design and development lets you collaborate with a website design agency that personalizes your website and delivers a unique user experience.
Custom web development and designing are all about building a bespoke website for your business. It also defines the look and feels of your website and how it should function. Most importantly, tailor-made website design and development are built from scratch with no inbuilt templates.
In short, it lets you have a unique website for your business with a competitive edge over the same industry niche.
7 Top Advantages of Custom Website Design and Development
Unique (Yet Professional) Website Design
Your website should have a unique personality with complete professionalism. Hence, here comes the first advantage that designs eye-catching (yet professional) web design incorporated with your various brand features like color theme, images (and videos), messaging, and more.
Custom web design and development not just fit your business for the sake of branding, but it gives life to your brand with complete uniqueness.
Delivers a Better User Experience
Fantastic user experience is imperative for increased sales, so make it your priority. Likewise, a custom website develops a user-friendly (and feature-packed) site with easy navigation, contact information, social media icons, and more.
The more convincing website you build, the better ROI you will get. You can put yourself in the user’s shoes while developing a website or conduct in-depth research to craft a website accordingly.
Highly Scalable and Flexible
What are the benefits of website design and development? Well, a highly scalable and flexible website are the two answers. The custom website follows a unique website architecture that lets you upgrade (or modify) the features as per your future requirements without hampering your whole website.
Moreover, it expands the lifespan of your site by allowing you to acclimate more website traffic, timely address (and resolve) issues, revamp eCommerce functionality, and whatnot.
Faster Loading Times
According to a Google page load time study, the probability of bounce rate of a website increases by 32% with a loading speed of 1 to 3 seconds. The above statement reflects the importance of a fast-loading website.
Consequently, a custom website development adds only required functionalities, evaluates plugins, combines images into CSS sprites, uses adaptive images, and implements a content delivery network (CDN) for a fast-loading site. It also reduces the redirects, enables browser caching, picks a performance-optimized solution, etc.
Follows Brand Design Guide
A brand guideline is an effective tool that ensures brand consistency and makes sure that your brand reputation is not getting damaged. It is basically an instructional manual incorporated with a to-do list that lets you represent your brand accurately. A custom website design interprets the brand design guideline as follows:
- Thoroughly read the brand policies
- Knows when to release (and when not)
- Works within a dedicated system
- Harness the software
- Ask questions in case of any trouble
Advanced Website Security
One of the benefits of custom web design and development that you can’t ignore is advanced website security. It is indeed one of the essential factors because users share their confidential information.
Therefore, custom website design and development advances the coding methods, builds the website using SSL technology, uses proprietary source code, hosts the website in a secure environment, follows a custom workflow, and more. As a result, these strategies eliminate the risk of website threats and build the customer’s trust.
Better Business Function Automation
Business function automation also comes in the top advantages of website design and development list. It optimizes your business functionalities and improves website performance.
Custom website development captures potential leads, adds software programs, manages customer data as per the customer’s interaction, etc. In short, these features simplify the business operations, reduce the development time, enhance the website sales, and lots more.
So, now, can you answer if anyone asks you– what are the benefits of website design and development? I am sure you can because I have jotted down all the significant benefits of custom web design and development in this blog.
One thing is crystal clear that nothing can beat custom website design and development because it gives your website innumerable advantages.
Cutting to the chase, what is the one thing you like about custom website development and why?